lead article

Featured Article How Package Design and Packaged-based Marketing Claims Lead to Overeating

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition claims made on packaging create “health halos” that make foods appear healthier than they are, thereby leading to higher consumption yet lower perceived calor...

Research Article Single-Round Patterned DNA Library Microarray Aptamer Lead Identification

1Human Effectiveness Directorate, 711 Human Performance Wing, Air Force Research Laboratory, Wright-Patterson Air Force Base, Dayton, OH 45433, USA 2The Henry M. Jackson Foundation for the Advancement of Military Medicine, 6720A Rockledge Drive, Bethesda, MD 20817, USA 3Materials and Manufacturing Directorate, Air Force Research Laboratory, Wright-Patterson Air Force Base, OH 45433, USA 4UES In...

Article Type: Original Article

The goals of this paper are to assess feasibility of using total concentration (TPC) of phytoliths in modern soils and morphotypes in soil assemblages to infer paleovegetation cover and composition. We sampled from undisturbed grassland sites with different values of shrub and grass cover in the Columbia Basin, interior Pacific Northwest, USA. Phytolith concentration in soils were measured and ...

The indefinite article – Indefinite ? – Article ?

Perlmutter (1970) argued that the indefinite article is categorically different from the definite article and proposed that it is a clitic version of the numeral "one". But there are, as Perlmutter himself pointed out, instances of "a" as well as of "one" that don't seem to have the semantics of the numeral. Hence a divorce of "a" (and of "one") from "numeral"-hood is called for. Furthermore, t...

Lead and Lead Compounds

Lead aVR--the neglected lead.

The aVR is often neglected lead. It is an unipolar lead facing the right superior surface. As all the depolarisations are going away from lead aVR, all waves are negative in aVR (P, QRS, T) in normal sinus rhythm. In dextrocardia, (True and technical) the p is upright in aVR. The lead aVR is a very important lead in localisation of Coronary Artery Disease. In the presence of anterior ST elevati...